Effective Use of Color

For an assignment in my Intro to Media Arts class, I was asked to search for two design examples (one web design & one print advertisement) where color is used as a primary component.


For the web design, I chose the Rdio site.  I feel that the color is dynamic and expressive, which generates a lot of  balance within the image they use.  The colors chosen are all over the spectrum wheel complimenting the diverse range of artist’s in today’s music culture.


For the print advertisement, I chose the Brooks shoe ad.  I feel they picked the similar colors of the product and the warped scenery in the background to create a high energy visual.  The picture captures your attention and staring at it too long, might lead your eye to view the product instead.


About Demonserver

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